Address: Planet Earth – Introducing the Visual Identity of the 47th EKOFILM IFF

Green living, green architecture and smart urban planning on an alien travel agency leaflet inviting to visit our planet. That’s the poster and the visual identity of the 47th EKOFILM International Film Festival designed in line with this year’s festival theme titled “Address: Planet Earth.” One of the festival organisers, Key Promotion Agency and its creative team led by Karel Hrivňák, collaborated with company Creative Heroes and its Creative Director František Dečman. 

‘This year was a challenge for us. Before agreeing on the visual identity with the demanding organisers from the Ministry of Environment of the Czech Republic, we came up with nine different designs and concepts. In the end, we created a version perfectly fitting this year’s festival theme Address: Earth. We didn’t want to come across as shallow and show people our planet, but we definitely wanted to use the round shape. Our aim was to show green living, an important theme of the 47th EKOFILM. And so our design looks like a poster of an alien travel agency inviting to visit our home planet,’ describes the creative process behind the new EKOFILM visual identity Karel Hrivňák, Creative Director of Key Promotion.

The visual identity further develops the EKOFILM graphic style set by Key Promotion in 2015.

The 47th edition of EKOFILM International Film Festival will take place from 20 to 23 October 2021 in Brno. Screenings will be held at the University Cinema Scala and the hall of the Cultural Centre Brno-střed which will also host a part of the festival accompanying programme. Other traditional festival venues include the Freedom Square (Náměstí Svobody) and the Faculty of Social Studies of the Masaryk University.